Hello,

Hope this mail finds you well.

We have lined up some valuable sessions for the third edition of 'exchange4media Upfront 2021' on 28th & 29th January, 10.30 am onwards' and we are excited to invite you and your team to attend.

e4m Upfront is is a platform to meet digital & media innovators who provide solutions to take your marketing efforts to the next level. It is an exclusive series dedicated to marketers who aim to stay up-to-speed with the latest developments in content marketing, adtech, and television media domains.

Brands in 2020 have relied on technology to stay closer to their customers. Looking ahead, it's even more imperative you keep this a core part of your strategy. To help your business grow and scale, partner companies at the e4m Upfront will:

  • Demonstrate the outstanding features of their diversified assets & technologies
  • Analyze challenges & possibilities to ensure you are pursuing relevant collaborations & partners to garner higher ROI's.
  • Provide new content formats, technological solutions, and measurement strategies through data-driven insights
  • Give an overview of the dynamic marketplace & pick actionable ways to evaluate & implement plans to fulfill marketing objectives in the new normal
  • Discover the latest trends and research that could propel your business past competition

Some take-aways from the earlier sessions at e4m Upfront:

IPL + Brands - A Love Story or an ROI battle?'
Session by Talkwalker, a listening & analytics company showcased how they empower brands to optimize their digital efforts & consumer insights strategy. Use of AI & ML solutions to track online IPL engagements online through likes, retweets; brand mentions, sentiments, visual recognitions & much more helping brands to evaluate associations.

Unravel the World of Influencer Marketing Using AI and ML
Session by ClanConnect highlighted how can brands discover, shortlist, ideate & monitor campaigns through their influencer marketplace. How their intriguing AI-enabled feature offers solutions & recommend influencers basis your budgets, desired reach & target locations.

Leveraging the power of news to achieve brand goals
News 18 Network showed how brands can benefit from their multitude of television, digital & experiential platforms to execute impactful campaigns via case studies of campaigns like Amazon's Great Indian Festival, Hyundai's #Bethebetterguy, Reckitt Benckiser #DisinfectToProtect, Byju's & more

This edition of e4m Upfront will have some insightful & compelling discussions lined up as well. We will appreciate someone in your office registering the names of the participants or share it over an email or register on https://bit.ly/e4mUpfront2021

We will send a secure username and password to all registered participants closer to the virtual meeting. Looking forward to your and your team's participation.

Regards
Team e4m Upfront 2021